THE DETAILS
Transforming a Luxury Brow Salon: Elevating Brand and Client Experience
Crafting an elevated and cohesive brand design, story, and experience for a luxury brow salon designed for scalability. In developing their brand culture, covering everything from naming and strategy to messaging, identity, website, package design, and collateral. Our goal was to transform the brow conversation, shifting the focus from how people look to how they feel, empowering individuals to feel better about themselves in everyday life.
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The client found themselves in a challenging position, experiencing financial apprehension over the fear of losing clients if they raised prices. But also in a creative way to not being able to resonate with the brand any longer.
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Guided by our strategy, we crafted a name that feels graceful and reassuring, with a twist that speaks to changing the conversation to focus on your inner well-being. Then, we built the logo upon a stylish serif that feels elegant and sophisticated but clean and modern. Each letterform has beautiful transitions that give the brand a sense of peace. Inspired by eyes and flowing water, the 'BT' submark captures the brand's spirit in a clean and elevated way, while the clean, flowing design represents smiles and empowered people. We created motivational messaging focused on inspiration and empowerment to enhance the suite.
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THE SERVICES
NAMING + STRATEGY + BRANDING + Website design + web development + package Design
Brow Therapist
Brow Therapist
Dynamic, clean, and welcoming home page.
Add on-service upfront for purchase 24/7.
Course page for the add-on service
All pages are responsive down to every detail.
Store section for online store.
Clean and professional package design for any customer.
Services are up-front for booking right here and now.
BROW THERAPIST
The chosen color
palette and font suit
The choice of the Cezanne font and a distinctive color palette is deliberate and impactful. Cezanne's clean and professional look embodies sophistication and luxury, perfectly aligning with the Brow Therapist's brand's ethos of elegance and high-quality service. This font choice ensures the brand's voice is clear, resonating with our commitment to excellence.
The color palette is designed to be down-to-earth yet eye-catching, striking a balance between subtlety and style. It reflects the salon's welcoming atmosphere while underscoring its keen eye for beauty and detail. Together, the Cezanne font and the unique colors create a cohesive visual identity that sets the salon apart, appealing to clients who value both luxury and authenticity in their beauty experience.
